Gross Profit Margin (GPM)

Discover the Gross Profit Margin: definition, calculation, interpretation, and importance in evaluating business performance.

The Gross Profit Margin is a profitability ratio that measures the amount of revenue a company retains after deducting the cost of goods sold. It is expressed as a percentage and provides insight into a company's ability to generate profit from its sales.

The formula for the Gross Profit Margin is:

Gross Profit Margin = (Revenue - Cost of Goods Sold) / Revenue


Revenue is the total amount of money a company earns from sales, while the Cost of Goods Sold (COGS) includes all the direct costs associated with producing the goods or services sold, such as raw materials, labor, and manufacturing overhead.


A general rule of thumb for the Gross Profit Margin is to aim for a ratio of 40% or higher, although the ideal ratio varies depending on the industry and specific circumstances of the company. A higher Gross Profit Margin indicates that a company is generating more profit from its sales, while a lower Gross Profit Margin may indicate that the company is struggling to generate profit or is operating in a low-margin industry.